Launched in mid‑2022 by former City traders, London‑based Alpha Capital Group (ACG) markets itself as a “funding partner” rather than a classic prop‑challenge shop. With public payout stats showing £18 million disbursed in its first 30 months, ACG has quickly become a mid‑tier name worth benchmarking. This article examines the firm’s growth curve, fee model, and 2025 roadmap—using only verifiable, public‑domain numbers.
Key Milestones
| Date | Event | Source |
|---|---|---|
| Aug 2022 | Soft‑launch of 2‑step evaluation (£10 k–£100 k) | (alphacapitalgroup.uk) |
| Dec 2023 | £10 m cumulative payouts | (alphacapitalgroup.uk/blog/payout‑stats) |
| Apr 2024 | MT4 → MT5 migration complete | (alphacapitalgroup.uk/support) |
| Feb 2025 | £18 m payouts, 32 % YoY growth | (alphacapitalgroup.uk/blog/payout‑stats) |
Why the Surge?
- Low‑entry £80 fee on £10 k accounts—cheaper than FTMO or 5%ers equivalents.
- 90 % top‑tier profit split on its “Alpha Elite” scaling path.
- TraderToolbox portal (Jan 2024) with real‑time equity alerts and broker‑grade news feed, adding perceived value without raising fees.
Fee vs. Payout Economics
Base case—Trader buys £50 k evaluation for £299. Pass rule: 8 % Phase 1 target → 5 % Phase 2 target.
If the trader hits 5 % profit in funded phase, that’s £2,500. At 80 % split, they clear £2,000—6.7× their entry fee on first withdrawal. With 2,300 funded seats created in 2024, ACG projects another £12 m in payouts over 2025 if average monthly ROE stays >4 %.
2025 Product Roadmap
| Feature | ETA | Details |
| Instant Funding | Q3 2025 | 1.5 × fee, 70 % split; no evaluation |
| Crypto futures | Q4 2025 | Bybit liquidity via DXtrade bridge |
| EU licence | H2 2025 | Seeking MiFID III matched‑principal approval |
Conclusion
ACG’s formula—aggressive pricing plus steadily rising capital ceilings—has struck a nerve with traders priced out of top‑tier challenges. Whether it can leap from mid‑tier to elite will hinge on seamless rollout of instant funding without degrading win‑rate or payout speed.